About us

A Premier NIL Agency

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James Sports Group represents aspiring student-athletes to help you realize your full potential on and off the field.

Our history

EXPLORE

Co-Founder
Malik james
Malik James is the co-founder of James Sports Group and the CEO of Premium Sports, Southern California’s leading 7v7 youth football and training program. Malik has served the youth sports community nationwide since 2014.
Co-founder
Sam yaffa
Sam Yaffa is the co-founder of James Sports Group and founding partner of White Lion Capital LLC, a Los Angeles-based family office. Sam also serves as chairman for the Yaffa Family Foundation, a youth sports non-profit.

James Sports Group represents aspiring student-athletes to help you realize your full potential on and off the field.

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world class training
Elite coaching to sharpen skills and elevate performance.
brand name sponsorships
Connecting athletes with top-tier brands for major deals.
legal review with global law firms
Ensuring every contract protects and empowers our athletes.
personal branding
Building standout identities on and off the field.

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